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title: The Global CPG Experience Summit
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October 9th, 2024 Zoom
# The Global CPG Experience Summit
It's no secret digital transformation is completely altering the Consumer Packaged Goods (CPG) industry. As customer expectations change and technology advances, companies must adapt quickly to remain competitive.
**Hosted by CustomerGauge and The CPG Experience Council**, The Global CPG Experience Summit will bring you the very best voices in CPG to share how they are navigating the digital shift and what strategies brought success.
[Register Now](https://content.customergauge.com/the-cpg-experience-summit/?hsLang=nl#CTA)
[Next Section](https://content.customergauge.com/the-cpg-experience-summit#main)
What to Expect
## Not a Trend, But an Industry Evolution
Digital transformation is the here and now (and for some leading brands like Coca-Cola, *the last year*) of navigating business strategies in CPG.The secret is to sustain long-term success by revamping technology while ensuring the organization can use these tools effectively.
Our CPG experience experts will be letting attendees in on how the most successful businesses are leveraging CX technology and more, including:
- The driving force behind digital transformation
- Using technology (the right way) to meet evolving customer expectations
- Major trends happening right now and future predictions in the CPG market
- How the biggest brands in CPG have moved away from annual market research reports to “always-on” customer experience programs
- and much more!
Meet Your Hosts
## Featured Speakers
### Nigel Tordoff
Chairman, CPG Experience Council
##### Adam Dorrell
CEO & Co-Founder, CustomerGauge
### Camilla Scholten
COO & Co-Founder, CustomerGauge
### Maureen Burns
Partner at Bain & Company
### Paulo Mendes
Coca-Cola LATAM Value to Market & Consumer Head
Back-to-Back Insights
## The Agenda
1. 8:00am EST 2:00pm CET
## Welcome to The Global CPG Experience Summit
**Adam Dorrell**
CEO and Co-Founder, CustomerGauge
2. 8:05am EST 2:05pm CET
## Coca-Cola LATAM
**Paulo Mendes**
LATAM Value to Market & Consumer Head
3. 8:30am EST 2:30pm CET
## The CPG Experience Council
**Nigel Tordoff**
Chairman
4. 9:00am EST 3:00pm CET
## Bain & Company
**Maureen Burns**
Partner
5. 10:00am EST 4:00pm CET
## Closing Remarks
**Adam Dorrell**
CEO and Co-Founder, CustomerGauge
# October 9, 2024
8am EST / 2pm CET — 10:30am EST / 4:30pm CET
Get Registered
## We're Welcoming CPG Into the Modern Age
Over 50% of CPG companies are focused on this 'once-in-a-lifetime' market shift, are you?
We Have the Answers
## Frequently Asked Questions
Is This An In-Person Event?
No, The Global CPG Experience Summit will be taking place via Zoom.
How Can I Access The Summit?
Once you register for The Global CPG Experience Summit, you will receive a Zoom link for October 9th directly to your inbox.
Do I Have to Purchase a Ticket?
No, our virtual events are always free for everyone to attend.
Are You Recording the Sessions?
Yes, **anyone who registers for The Summit** and can't attend a session will receive a recording to watch back post-event.
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