ROI Calculator

Stop Collecting Feedback.
Start Growing Revenue.

Qualtrics can't connect NPS to dollars. Generic survey tools weren't built for B2B. In-house builds cost more than you think. CustomerGauge does all three — see your personalized ROI in 60 seconds.

⚡ Average 11x ROI in Year 1
📈 +$260K avg additional revenue
🔁 3–5% avg churn reduction
Step 1 of 2  ·  Your Business Scale
Set the baseline — these two inputs drive your personalized projection.
Annual B2B revenue Total revenue managed by your CX or account team
$5M$100B
B2B customer accounts Unique companies — not individual contacts or seats
1500,000
Step 2  ·  Fine-tune your results
Annual customer churn rate % of accounts lost per year (B2B avg: 5–10%)
0%75%
New customer acquisition cost As % of ACV — industry average is 50–100%
0%200%
Current Net Promoter Score® -100 (all detractors) to 100 (all promoters)
-100100
Results in under 5 seconds  ·  No account required
Your Personalized ROI Report

Here's What's Sitting on the Table

You're Losing / Year
-$1.8M
Cost of doing nothing
CustomerGauge Adds
+$260K
Churn reduction + upsells + referrals
Total Program ROI
11x
Return on investment
Cost of Doing Nothing vs. CustomerGauge
The financial gap between staying put and acting now
🔄
Churn Reduction
+$0
Close the loop on at-risk accounts before they leave — detractors and passives rescued before renewal
📈
Upsell Revenue
+$0
Spot expansion signals in NPS responses and convert engaged passives and promoters into growth
🤝
Referral Revenue
+$0
Activate promoters as an organic referral channel — the highest-quality, lowest-cost pipeline you can build
Return On Investment
11x
Total Program ROI with CustomerGauge
Every Month You Wait
You're handing $150K to churn & missed revenue
That's what the combined cost of churn plus uncaptured upsells and referrals adds up to — per month — without a revenue-connected CX program in place.
Stop the Leak →
Why B2B Revenue Leaders Choose CustomerGauge
Purpose-built for B2B account management — not adapted from B2C, not cobbled together in-house
Capability CustomerGauge Survey Tools
(e.g. SurveyMonkey)		 Qualtrics In-House Build
B2B account-level NPS ✓ Native ✗ Partial Custom
Revenue impact measurement ✓ Built-in ✗ ✗ Custom
Automated close-loop workflow ✓ Automated ✗ Limited Custom
Churn prediction & early warning ✓ Built-in ✗ ✗ Custom
CRM / ERP integration ✓ Deep Basic ✓ Custom
Time to value ✓ 2–4 weeks Weeks 3–6 months 6–18 months
True total cost of ownership ✓ Predictable Low → Medium High + services Very High (hidden)
#1 Gartner Voice of the Customer for B2B · Recognised 3 consecutive years
Trusted by global B2B leaders
Heineken AB InBev Coca-Cola HBC Rentokil Engro Wajax
Proven ROI
Real results from B2B leaders like yours
These companies used CustomerGauge to turn customer experience into measurable revenue growth.
$6M
Generated $6M in referral revenue in 18 months, with close rate jumping from 30% to 47% — driven entirely by NPS promoters identified in CustomerGauge.
SmartBear · Software
+17%
CX program drove 17% top-line growth and pushed NPS from 64 → 84. Won the AX Award for 99% account response rate two years running.
Engro Polymer · Manufacturing
+50%
Achieved a 50% increase in customer retention within two years, with NPS growing 42% year-over-year and reaching a score of 75.
SingleHop · Cloud Hosting
Next Step
See These Numbers in a Personalized 30-Minute Demo
Our B2B CX experts will walk you through exactly how CustomerGauge captures the revenue your current tool is leaving on the table — with your numbers, your accounts, your use case.
Request a Personalized Demo
Talk to an Expert
Review your results with a CX specialist
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Your ROI Breakdown

Your personalised CustomerGauge ROI summary based on your inputs. Print or save as PDF to share with your team.