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November 15, 2023 Zoom

Monetize! is Going Digital

Monetize! is back, only this time we're bringing the stage directly to you. Embrace the digital revolution with us, immersing yourself in a lineup of dynamic speaker sessions and discover the CX strategies that will transform your frontline heroes into bottom-line heroes.
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The Inaugural Monetize!


Previous Attendees


Industries Attended

Conference NPS®


What to Expect

The Insights You Need to Connect Your Frontline to the Bottom Line.

Is your program losing momentum? Are you struggling to produce an experience ROI? Don't worry, you're not alone...Programs are under more scrutiny than ever before. The good news? For Monetize! Digital, we called on our best customers and industry leaders with amazing track records of success so you can apply their lessons to your program. At our first-ever Digital Monetize! conference we will:

  • Show you how to use customer feedback at the frontline to increase sales and generate an experience ROI
  • Share the stories of brands who solved the critical CX problems of today
  • Unearth the latest benchmarking data and best practices so you can improve your own program
  • Reveal the latest front line focused innovations from the CustomerGauge product team
  • And so much more!

Past Monetize! Speakers

CXpertise Lives at Monetize!

Here's your chance to learn from the world's best CX programs on the planet...in sweatpants. At Monetize! Digital, you will get real-life tips from CX leaders making an impact at brands like Heineken, Anheuser-Busch, DHL, and more.

And this is just a small sample of the amazing speakers that have graced the Monetize! stage!

How Heineken Amps up Their B2B Customer Experience

Stefan Visser, Lead VoC Program, and Iris Boon, Program Manager VoC at Heineken, discuss their path to customer centricity through a voice of customer program.


Coca-Cola HBC Captures Real-Time Customer Data With AX

Natasa Prodanovic, Head of Lean and Agile Center of Excellence, took the Monetize! stage in Amsterdam to share her team's incredible customer and employee experience journey.


Wajax Found Promoters Are Worth 2x More Than Detractors

Justin Warren, Senior Vice President at Wajax, has grown their CX program by discovering Promoters are worth 2x more than Detractors — see how he did it using CustomerGauge's powerful revenue simulator.


How AB InBev Launched AX Across 27+ Global Markets

Sr. Global Director of Contact Strategy, Luiz Gondim, rolled out CustomerGauge Account Experience across 27+ global markets to start collecting feedback from their distribution network.

The Monetize! Agenda

Non-Stop Insights

Your Day at a Glance
  1. 8:00AM EST / 2PM CET

    Welcome to the Frontline Revenue Revolution

    Camilla Scholten
    COO & Co-Founder, CustomerGauge

    Adam Dorrell
    CEO & Co-Founder, CustomerGauge

  2. 8:05AM EST / 2:05PM CET

    The Frontline-First Future

    Adam Dorrell
    CEO & Co-Founder, CustomerGauge

  3. 8:20AM EST / 2:20PM CET

    HEINEKEN's Journey to Becoming the Best-Connected Brewery in the World

    Maikel De Roo
    Senior Global Customer Service & Logistics Lead

    Iris Boon
    Program Manager, Voice of Customer

    Angela Weigend
    Customer Care Program Manager

    Assumpta Onyegbule
    Customer Centricity Manager, Nigerian Breweries PLC

  4. 8:35AM EST / 2:35PM CET

    How Coca-Cola Bottlers Japan Rolled Out Account Experience Across Japan

    Ohno Kazuhito (大野 和仁)
    Head of RTM, Commercial Service Division

  5. 8:50AM EST / 2:50PM CET


  6. 8:55AM EST / 2:55PM CET

    How to Empower Your Frontline With Account Experience

    Trishaala  Chengappa
    Vice President of Product Management, CustomerGauge

  7. 9:15AM EST / 3:15PM CET

    Engro Polymer & Chemicals LTD.'s CPG Transformation Through Good CX

    Muhammad Idrees
    Chief Commercial Officer, Engro Polymer and Chemicals Limited

  8. 9:30AM EST / 3:30PM CET


  9. 9:35AM EST / 3:35PM CET

    Cambridge University Press and Assessment's Evolution to Customer Centricity

    Vanessa Milan
    Head of Voice of the Customer

  10. 9:50AM EST / 3:50PM CET

    Data-Driven Playbooks by the AX-perts at CustomerGauge

    Cary T. Self
    Global VP of Education and Services

    Janis Donnelly
    Customer Success Director

    Matt Champion
    Global Head of Sales Engineering

    Júlia Domingues
    Implementation Specialist



  11. 10:10AM EST / 4:10PM CET

    From Yarn Frames and Thumbtacks to Transcendent Account Experiences With Sutherland

    Dan Lang
    Senior Vice President

  12. 10:25AM EST / 4:25PM CET


  13. 10:30AM EST / 4:30PM CET

    Defining What 'Good' Looks Like In CX With CPG Experience Council

    Nigel Tordoff
    Chairman of CPG Experience Council

  14. 10:45AM EST / 4:45PM CET

    Fred Reichheld: The Future of NPS is Earned Growth

    Fred Reichheld
    Creator of Net Promoter Score

  15. 11:00AM EST / 5:00PM CET

    Closing Remarks

    Adam Dorrell
    CEO & Co-Founder, CustomerGauge

    Camilla Scholten
    COO & Co-Founder, CustomerGauge

  16. 11:15AM EST / 5:15PM CET

    Customers-Only! Academy Live Training

    CustomerGauge Education Team

This Year's Lineup

Featured Monetize! Speakers



Coca-Cola Bottlers Japan Inc

Coca-Cola Bottlers Japan

Cambridge University Press

Cambridge University Press


Dan Lang

Senior Vice President, Sutherland

Engro Polymer & Chemicals

Engro Polymer & Chemicals

Adam Dorrell

CEO & Co-Founder, CustomerGauge

Camilla Scholten

COO & Co-Founder, CustomerGauge

Trishaala Chengappa

VP of Product Management, CustomerGauge

Cary T. Self

VP of Education and Services, CustomerGauge


Nigel Tordoff

Chairman, CPG Experience Council


Special Guest

Stay Tuned

Get Registered

The Frontline Revenue Revolution Starts Here

Reserve your spot today as space will be limited to ensure the sessions remain intimate.

Let's Get You Ready

Frequently Asked Questions

What Is Monetize! Digital?

Monetize! is CustomerGauge's leading voice of the customer (VoC) conference held every year. Previously the event has been hosted in major cities across the globe, including Boston, Amsterdam, Silicon Valley, Sydney, and more. Monetize! Digital is our first-ever online version of the event, allowing us to bring our jam-packed speaker sessions directly to you.

Is This An In-Person Event?

No, Monetize! Digital will be held virtually through Zoom. 

How Can I Access Monetize! Digital?

Once you register for our event, we will provide a Zoom link to add to your calendar for easy access on November 15th.

Is Monetize! Digital Similar to Previous Monetize! Conferences?

Yes! Monetize! Digital is the same Monetize! our attendees look forward to every year, just presented online. You can expect just as many fantastic speakers, expert CX strategies, and engaging conversations as previous in-person conferences.

Who Will Be Speaking at Monetize! Digital?

You can expect incredible leaders from a range of well-known brands as Monetize! promises every year. Our lineup for Monetize! Digital includes Heineken, Coca-Cola Japan, Engro Polymer and Chemicals LTD., Sutherland, Cambridge University Press and Assessment, CPG Experience Council, and none other than the inventor of NPS himself, Fred Reichheld. 

Do I Have to Purchase a Ticket?

No, you do not have to purchase a ticket for Monetize! Digital. Compared to in-person Monetize! events, our first-ever online conference is free to everyone.

Can My Entire Team Register?

Of course! We encourage all colleagues, friends, and anyone else interested in building ROI-generating experience programs to register — you all get to attend our event without ever having to leave the office, what's better than that?

"I loved every minute of it. My head is bursting with new ideas to bring back into my daily job."

Björn Kats
TNA Solutions

"What a professional and motivating event with the participation of CX leaders across industries. Loved it!"

Christiane Laframboise
Sutherland Global

"Monetize was a genuinely engaging environment of like-minded people sharing their experiences, concerns, and challenges in an open and constructive manner. I would be very surprised if anyone did not have a head and notebook full of ideas, new contacts, and most importantly energy to take back to their business and customers."

Bill Main
Getronics NV

"It was again fantastic. Monetize is my favorite CX event!"

Sigrid Van Duffel
Wolters Kluwer

"Inspiring event with real B2B stories. Learned a lot and will for sure use this in our business at Heineken."

Stefan Visser