
November 15, 2023 Zoom
Monetize! is Going Digital
The Inaugural Monetize!
Previous Attendees
Industries Attended
Conference NPS®

What to Expect
The Insights You Need to Connect Your Frontline to the Bottom Line.
Is your program losing momentum? Are you struggling to produce an experience ROI? Don't worry, you're not alone...Programs are under more scrutiny than ever before. The good news? For Monetize! Digital, we called on our best customers and industry leaders with amazing track records of success so you can apply their lessons to your program. At our first-ever Digital Monetize! conference we will:
- Show you how to use customer feedback at the frontline to increase sales and generate an experience ROI
- Share the stories of brands who solved the critical CX problems of today
- Unearth the latest benchmarking data and best practices so you can improve your own program
- Reveal the latest front line focused innovations from the CustomerGauge product team
- And so much more!
Past Monetize! Speakers
CXpertise Lives at Monetize!
And this is just a small sample of the amazing speakers that have graced the Monetize! stage!
- Heineken
- Coca-Cola HBC
- Wajax
- AB InBev

How Heineken Amps up Their B2B Customer Experience
Stefan Visser, Lead VoC Program, and Iris Boon, Program Manager VoC at Heineken, discuss their path to customer centricity through a voice of customer program.

Coca-Cola HBC Captures Real-Time Customer Data With AX
Natasa Prodanovic, Head of Lean and Agile Center of Excellence, took the Monetize! stage in Amsterdam to share her team's incredible customer and employee experience journey.

Wajax Found Promoters Are Worth 2x More Than Detractors
Justin Warren, Senior Vice President at Wajax, has grown their CX program by discovering Promoters are worth 2x more than Detractors — see how he did it using CustomerGauge's powerful revenue simulator.

How AB InBev Launched AX Across 27+ Global Markets
Sr. Global Director of Contact Strategy, Luiz Gondim, rolled out CustomerGauge Account Experience across 27+ global markets to start collecting feedback from their distribution network.
The Monetize! Agenda
Non-Stop Insights
-
8:00AM EST / 2PM CET
Welcome to the Frontline Revenue Revolution
Camilla Scholten
COO & Co-Founder, CustomerGaugeAdam Dorrell
CEO & Co-Founder, CustomerGauge -
8:05AM EST / 2:05PM CET
The Frontline-First Future
Adam Dorrell
CEO & Co-Founder, CustomerGauge -
8:20AM EST / 2:20PM CET
HEINEKEN's Journey to Becoming the Best-Connected Brewery in the World
Maikel De Roo
Senior Global Customer Service & Logistics LeadIris Boon
Program Manager, Voice of CustomerAngela Weigend
Customer Care Program ManagerAssumpta Onyegbule
Customer Centricity Manager, Nigerian Breweries PLC -
8:35AM EST / 2:35PM CET
How Coca-Cola Bottlers Japan Rolled Out Account Experience Across Japan
Ohno Kazuhito (大野 和仁)
Head of RTM, Commercial Service Division -
8:50AM EST / 2:50PM CET
BREAK
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8:55AM EST / 2:55PM CET
How to Empower Your Frontline With Account Experience
Trishaala Chengappa
Vice President of Product Management, CustomerGauge -
9:15AM EST / 3:15PM CET
Engro Polymer & Chemicals LTD.'s CPG Transformation Through Good CX
Muhammad Idrees
Chief Commercial Officer, Engro Polymer and Chemicals Limited -
9:30AM EST / 3:30PM CET
BREAK
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9:35AM EST / 3:35PM CET
Cambridge University Press and Assessment's Evolution to Customer Centricity
Vanessa Milan
Head of Voice of the Customer -
9:50AM EST / 3:50PM CET
Data-Driven Playbooks by the AX-perts at CustomerGauge
Cary T. Self
Global VP of Education and ServicesJanis Donnelly
Customer Success DirectorMatt Champion
Global Head of Sales EngineeringJúlia Domingues
Implementation Specialist -
10:10AM EST / 4:10PM CET
From Yarn Frames and Thumbtacks to Transcendent Account Experiences With Sutherland
Dan Lang
Senior Vice President -
10:25AM EST / 4:25PM CET
BREAK
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10:30AM EST / 4:30PM CET
Defining What 'Good' Looks Like In CX With CPG Experience Council
Nigel Tordoff
Chairman of CPG Experience Council -
10:45AM EST / 4:45PM CET
Fred Reichheld: The Future of NPS is Earned Growth
Fred Reichheld
Creator of Net Promoter Score -
11:00AM EST / 5:00PM CET
Closing Remarks
Adam Dorrell
CEO & Co-Founder, CustomerGaugeCamilla Scholten
COO & Co-Founder, CustomerGauge -
11:15AM EST / 5:15PM CET
Customers-Only! Academy Live Training
CustomerGauge Education Team
This Year's Lineup
Featured Monetize! Speakers

Heineken

Coca-Cola Bottlers Japan

Cambridge University Press

Engro Polymer & Chemicals

Special Guest
Stay TunedGet Registered
The Frontline Revenue Revolution Starts Here
Let's Get You Ready
Frequently Asked Questions
What Is Monetize! Digital?
Monetize! is CustomerGauge's leading voice of the customer (VoC) conference held every year. Previously the event has been hosted in major cities across the globe, including Boston, Amsterdam, Silicon Valley, Sydney, and more. Monetize! Digital is our first-ever online version of the event, allowing us to bring our jam-packed speaker sessions directly to you.
Is This An In-Person Event?
No, Monetize! Digital will be held virtually through Zoom.
How Can I Access Monetize! Digital?
Once you register for our event, we will provide a Zoom link to add to your calendar for easy access on November 15th.
Is Monetize! Digital Similar to Previous Monetize! Conferences?
Yes! Monetize! Digital is the same Monetize! our attendees look forward to every year, just presented online. You can expect just as many fantastic speakers, expert CX strategies, and engaging conversations as previous in-person conferences.
Who Will Be Speaking at Monetize! Digital?
You can expect incredible leaders from a range of well-known brands as Monetize! promises every year. Our lineup for Monetize! Digital includes Heineken, Coca-Cola Japan, Engro Polymer and Chemicals LTD., Sutherland, Cambridge University Press and Assessment, CPG Experience Council, and none other than the inventor of NPS himself, Fred Reichheld.
Do I Have to Purchase a Ticket?
No, you do not have to purchase a ticket for Monetize! Digital. Compared to in-person Monetize! events, our first-ever online conference is free to everyone.
Can My Entire Team Register?
Of course! We encourage all colleagues, friends, and anyone else interested in building ROI-generating experience programs to register — you all get to attend our event without ever having to leave the office, what's better than that?





"I loved every minute of it. My head is bursting with new ideas to bring back into my daily job."
Björn Kats
TNA Solutions
"What a professional and motivating event with the participation of CX leaders across industries. Loved it!"
Christiane Laframboise
Sutherland Global
"Monetize was a genuinely engaging environment of like-minded people sharing their experiences, concerns, and challenges in an open and constructive manner. I would be very surprised if anyone did not have a head and notebook full of ideas, new contacts, and most importantly energy to take back to their business and customers."
Bill Main
Getronics NV
"It was again fantastic. Monetize is my favorite CX event!"
Sigrid Van Duffel
Wolters Kluwer
"Inspiring event with real B2B stories. Learned a lot and will for sure use this in our business at Heineken."
Stefan Visser
Heineken