H&R Block Canada—the Canadian arm of the well-known tax preparation company—are maximizing the reach of their customer experience by tying their NPS to referral marketing.  

As H&R Block Canada saw an increase in customer satisfaction, they began looking to capitalize on their improved customer experience to grow their business further.  

Starting in 2016, H&R Block Canada began rolling out their “Refer a Friend” campaign via CustomerGauge, aimed at clients who filed their taxes at an H&R Block office and provided their email address. They're now looking to compare the results of their campaign to their NPS data for further insight.

Learn how they did it and how their efforts are pushing double digit growth.


See How They Did It