🧠 Standing out in CX
One of the reasons our customers tell us we stand out is that we help them focus on revenue growth and, therefore, actually get an ROI from their experience program.
Naming no names, but most experience platforms are effectively general-purpose survey tools. They'll willingly support you in setting up and spraying out surveys from every department and will sit back and collect the additional $ per user this model allows.
Honestly, this is why most CX programs fail. After the initial sign-up and survey blast, you're left on your own to figure out how to use feedback to make a difference. When the budget crunch comes along, the ROI question is pretty hard to defend.
We take a different approach entirely. CustomerGauge is not just a B2B CX platform, it's an entire software, methodology, and partnership to get businesses to the outcome they wish to achieve (A→B).
We teach our clients that the Net Promoter Score itself doesn't matter all that much. But, it's a useful measurement tool because it helps categorize customer accounts into four buckets: Promoters, Detractors, Passives, and Non-respondents.
It's important that you are able to categorize every customer account. Each bucket has a clear step-by-step playbook for what to do next to win more market share growth.
It's not all "tackle customer churn!"
We provide businesses with the tools they need to (1) protect existing revenue, (2) turn those accounts into happy, loyal customers, and (3) grow the revenue coming from those accounts via upsell and referrals.
Everything from our experience management framework to our brand-new Earned Growth feature is geared toward one thing: building an experience program that drives revenue growth.
That's why we stand out in CX.
