Every year CustomerGauge celebrates the upper-echelon of B2B Customer Experience programs and this year's awards are stacked with amazing brands delivering exceptional experiences for their customers!
The Fourth Annual Account Experience Awards
Who will go home with the hardware?! Will there be upsets in the competitive response rate category? The drama, the intrigue, The Annual Account Awards has it all! And the good news is you do NOT have to be a CustomerGauge customer to learn how the winners operate such elite programs — the Award Show is open to the general public via Zoom on September 25th, so reserve your seat now!
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About the Awards
Introducing the AX Award Categories
The AX Awards recognize outstanding customer achievements in four key categories. These awards honor those who have excelled in driving impactful results through effective customer feedback, loyalty strategies, and digital transformation efforts.
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Revenue Coverage
Description: Our Revenue Coverage Award goes to the companies who prioritize their total revenue coverage—i.e. the % of total revenue they survey. This allows them to get a holistic view of account health from a revenue standpoint.
Account Response Rate
Description: Our Account Response category goes to the companies exhibiting exceptional account response rates. This is one of, if not the, most critical elements of a successful B2B Account Experience Program. If your customers are not willing to respond and give feedback, they're likely 'silent detractors' and the revenue in your business may be at risk.
Close The Loop
Description: Our Close the Loop Award celebrates companies who not only prioritize collecting customer feedback but ACT on the feedback in a timely manner. This category is for the elite operators with most of our winners clocking in sub 48hr average close the loop times!
Promoter Activation
Description: A new category for this year, our Promoter Activation Award will be given to the company that creates the most promoters as a result of phenomenal customer experiences. CustomerGauge preaches the importance of promoters and activating them for referrals, up-sells, and cross-sells.
Best In Class
Description: Our Best in Class Award goes to the single program that scores highest across all major award categories. The winners of this award can rest assured that they have the best B2B Customer Experience program on the planet!
And This Year's Nominees Are...
Past Events
Read and Watch Previous AX Awards
Account Experience Awards 2023: Insights From Best-In-Class AX Programs
Answers to Your Burning Account Experience Award Questions!
Is This Event in Person?
While we're working on plans to make the awards an in-person event in 2025, this year's awards will be held via Zoom. Please use the form above to sign up and reserve your seat.
Will We Receive a Recording of the Award Ceremony?
Yes, if you sign up to attend the award show, you will receive the recording via email shortly afterwards.
Do I Have to Be a CustomerGauge Customer to Attend the Award Ceremony?
No! The award ceremony is open to the general public. Each award ceremony we cover the categories and give a few minutes of insight into why brands should focus on these particular metrics. So, not only will you see who wins, but you'll also learn a thing or two!
