---
title: "The NPS Field Guide: Customer Experience in the Financial Services Industry"
description: Learn how top financial services companies like Vanguard and USAA are using Net Promoter® to transform their business in our go-to field guide.
---

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# The NPS® Field Guide to Finance

Customer Experience in the Financial Services Industry

### The Go-to Net Promoter® Resource for Financial Services Professionals Everywhere

How do you optimize your Net Promoter program specifically for your financial services company? In this eBook, you'll learn what an ideal Net Promoter System® looks like for your industry and NPS best practices to ensure a successful Net Promoter program. 

Specifically, you'll find:

- NPS benchmarks for financial services companies like USAA, Vanguard, AXA and more, and information on how their high scores correlate to increased revenue 
- The top 10 NPS best practices to ensure a successful program
- How to identify a good Net Promoter System software
- A company spotlight on USAA, one of the most customer-centric finance companies out there 
- And more! 

![FieldGuidecover.png](https://content.customergauge.com/hs-fs/hubfs/ebooks/FieldGuidecover.png?width=307&height=400&name=FieldGuidecover.png)

### Take the First Step in Your NPS Journey

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© 2026 CustomerGauge 

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