February 13, 2024 Zoom
The CPG Digital Transformation Summit
The most disruptive area in Consumer Packaged Goods today is the digital transformation journey — businesses eager to learn how to leverage this shift toward the new digital agenda will win.
The Inaugural Monetize!
Previous Attendees
Industries Attended
Conference NPS®
What to Expect
How Top CPG Brands Are Navigating Digital Transformation
CPG has fallen behind in embracing the digital revolution, leaving opportunities to optimize operations and monetize customer insights on the table.
Now is the time for CPG brands to invest in not only advanced technological capabilities but also the tools to empower their frontline teams.
Hear directly from market experts on:
- Why digital? The significance of digital transformation in the current CPG landscape
- How leaders from Coca-Cola HBC, former Heineken, and more are growing business during the digital shift
- Where most companies are failing and the industry's blindspot
- ...and more!
Expert Lineup
Our Speakers
Previous Perspectives
Join in on the Conversation With Industry Leaders
Our favorite way to learn? Bring the top voices in CPG on stage to share their experiences, challenges, and aha moments that have led to ongoing success.
With a shift as big as CPG digital transformation, you won't want to miss a front-row seat to these expert insights.
- Beverage Experience Summit
- Heineken
- Coca-Cola HBC
- AB InBev
How Real-Time CX Is The Future Of CPG B2B Customer Feedback
CustomerGauge CEO and Co-Founder, Adam Dorrell, and CPG Experience Council Chairman Nigel Tordoff pulled back the curtain on the state of the industry.
How Heineken Amps up Their B2B Customer Experience
Stefan Visser, Lead VoC Program, and Iris Boon, Program Manager VoC at Heineken, discuss their path to customer centricity through a voice of customer program.
Coca-Cola HBC Captures Real-Time Customer Data With AX
Natasa Prodanovic, Head of Lean and Agile Center of Excellence, took the Monetize! stage in Amsterdam to share her team's incredible customer and employee experience journey.
How AB InBev Launched AX Across 27+ Global Markets
Sr. Global Director of Contact Strategy, Luiz Gondim, rolled out CustomerGauge Account Experience across 27+ global markets to start collecting feedback from their distribution network.
The Monetize! Agenda
Non-Stop Insights
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8:00AM EST / 2PM CET
Welcome to the Frontline Revenue Revolution
Camilla Scholten
COO & Co-Founder, CustomerGaugeAdam Dorrell
CEO & Co-Founder, CustomerGauge -
8:05AM EST / 2:05PM CET
The Frontline-First Future
Adam Dorrell
CEO & Co-Founder, CustomerGauge -
8:20AM EST / 2:20PM CET
HEINEKEN's Journey to Becoming the Best-Connected Brewery in the World
Maikel De Roo
Senior Global Customer Service & Logistics LeadIris Boon
Program Manager, Voice of CustomerAngela Weigend
Customer Care Program ManagerAssumpta Onyegbule
Customer Centricity Manager, Nigerian Breweries PLC -
8:35AM EST / 2:35PM CET
How Coca-Cola Bottlers Japan Rolled Out Account Experience Across Japan
Ohno Kazuhito (大野 和仁)
Head of RTM, Commercial Service Division -
8:50AM EST / 2:50PM CET
BREAK
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8:55AM EST / 2:55PM CET
How to Empower Your Frontline With Account Experience
Trishaala Chengappa
Vice President of Product Management, CustomerGauge -
9:15AM EST / 3:15PM CET
Engro Polymer & Chemicals LTD.'s CPG Transformation Through Good CX
Muhammad Idrees
Chief Commercial Officer, Engro Polymer and Chemicals Limited -
9:30AM EST / 3:30PM CET
BREAK
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9:35AM EST / 3:35PM CET
Cambridge University Press and Assessment's Evolution to Customer Centricity
Vanessa Milan
Head of Voice of the Customer -
9:50AM EST / 3:50PM CET
Data-Driven Playbooks by the AX-perts at CustomerGauge
Cary T. Self
Global VP of Education and ServicesJanis Donnelly
Customer Success DirectorMatt Champion
Global Head of Sales EngineeringJúlia Domingues
Implementation Specialist -
10:10AM EST / 4:10PM CET
From Yarn Frames and Thumbtacks to Transcendent Account Experiences With Sutherland
Dan Lang
Senior Vice President -
10:25AM EST / 4:25PM CET
BREAK
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10:30AM EST / 4:30PM CET
Defining What 'Good' Looks Like In CX With CPG Experience Council
Nigel Tordoff
Chairman of CPG Experience Council -
10:45AM EST / 4:45PM CET
Fred Reichheld: The Future of NPS is Earned Growth
Fred Reichheld
Creator of Net Promoter Score -
11:00AM EST / 5:00PM CET
Closing Remarks
Adam Dorrell
CEO & Co-Founder, CustomerGaugeCamilla Scholten
COO & Co-Founder, CustomerGauge -
11:15AM EST / 5:15PM CET
Customers-Only! Academy Live Training
CustomerGauge Education Team
This Year's Lineup
Featured Monetize! Speakers
Heineken
Coca-Cola Bottlers Japan
Cambridge University Press
Engro Polymer & Chemicals
Special Guest
Stay TunedWe Saved You a Seat
Ready to Learn With Hundreds of CPG Professionals?
Frequently Asked Questions
What Is The CPG Digital Transformation Summit?
The Consumer Packaged Goods Digital Transformation Summit is a webinar built for CPG companies to understand the why behind digital transformation, where to best refocus efforts to achieve improved returns on digital transformation, and hear from FMCG leaders seeing the direct impact of digital transformation efforts in the field.
Is This An In-Person Event?
No, The CPG Digital Transformation Summit will be a webinar hosted on Zoom on February 13th, 10:00am EST / 4:00pm CET.
How Can I Access The CPG Digital Transformation Summit?
Once you register for our event, we will provide a Zoom link to add to your calendar for easy access on Wednesday, February 7th.
Who Will Be Speaking at The CPG Digital Transformation Summit?
You can expect experts from well-known brands with first-hand experience on how to navigate digital transformation in CPG. We will be announcing our speaker list soon!
Do I Have to Purchase a Ticket?
No, you do not have to purchase a ticket for The CPG Digital Transformation Summit.
Can My Entire Team Register?
Of course! We encourage all colleagues, friends, and anyone else interested in learning how digital transformation is disrupting the CPG industry and what areas to invest in to attend.
"I loved every minute of it. My head is bursting with new ideas to bring back into my daily job."
Björn Kats
TNA Solutions
"What a professional and motivating event with the participation of CX leaders across industries. Loved it!"
Christiane Laframboise
Sutherland Global
"Monetize was a genuinely engaging environment of like-minded people sharing their experiences, concerns, and challenges in an open and constructive manner. I would be very surprised if anyone did not have a head and notebook full of ideas, new contacts, and most importantly energy to take back to their business and customers."
Bill Main
Getronics NV
"It was again fantastic. Monetize is my favorite CX event!"
Sigrid Van Duffel
Wolters Kluwer
"Inspiring event with real B2B stories. Learned a lot and will for sure use this in our business at Heineken."
Stefan Visser
Heineken