The Inaugural Monetize!
Previous Attendees
Industries Attended
Conference NPS®
What to Expect
KO Pilot Program Snapshot: Capture Customer Feedback in Real-Time Across All Channels
The CustomerGauge KO pilot program is an effortless way to start capturing real-time customer insights within your market in under 30 days.
Transforming CPG Businesses With Real-Time Customer Feedback
Coca-Cola HBC Moves From Pilot to Global Rollout
From Coca-Cola HBC to Coca-Cola Bottlers Japan, their CX journeys continue to motivate the industry!
- Coca-Cola Bottlers Japan
- Coca-Cola HBC
- CPG Experience Roundtable
How Coca-Cola Bottlers Japan Rolled Out Account Experience Across Japan
Ohno Kazuhito (大野 和仁), Head of RTM, Commercial Service Division, shared how the business achieves sustainable profit growth through Net Promoter Score (NPS) management.
Coca-Cola HBC Captures Real-Time Customer Data With AX
Natasa Prodanovic, Head of Lean and Agile Center of Excellence, took the Monetize! stage in Amsterdam to share her team's incredible customer and employee experience journey.
Why CPG Companies Need Account Experience to Increase Market Share
Hosted by CustomerGauge, leaders from Heineken, Coca-Cola HBC, and Anheuser-Busch told us how having an Account Experience program has become their new area of competitive advantage.
The Monetize! Agenda
Non-Stop Insights
-
8:00AM EST / 2PM CET
Welcome to the Frontline Revenue Revolution
Camilla Scholten
COO & Co-Founder, CustomerGaugeAdam Dorrell
CEO & Co-Founder, CustomerGauge -
8:05AM EST / 2:05PM CET
The Frontline-First Future
Adam Dorrell
CEO & Co-Founder, CustomerGauge -
8:20AM EST / 2:20PM CET
HEINEKEN's Journey to Becoming the Best-Connected Brewery in the World
Maikel De Roo
Senior Global Customer Service & Logistics LeadIris Boon
Program Manager, Voice of CustomerAngela Weigend
Customer Care Program ManagerAssumpta Onyegbule
Customer Centricity Manager, Nigerian Breweries PLC -
8:35AM EST / 2:35PM CET
How Coca-Cola Bottlers Japan Rolled Out Account Experience Across Japan
Ohno Kazuhito (大野 和仁)
Head of RTM, Commercial Service Division -
8:50AM EST / 2:50PM CET
BREAK
-
8:55AM EST / 2:55PM CET
How to Empower Your Frontline With Account Experience
Trishaala Chengappa
Vice President of Product Management, CustomerGauge -
9:15AM EST / 3:15PM CET
Engro Polymer & Chemicals LTD.'s CPG Transformation Through Good CX
Muhammad Idrees
Chief Commercial Officer, Engro Polymer and Chemicals Limited -
9:30AM EST / 3:30PM CET
BREAK
-
9:35AM EST / 3:35PM CET
Cambridge University Press and Assessment's Evolution to Customer Centricity
Vanessa Milan
Head of Voice of the Customer -
9:50AM EST / 3:50PM CET
Data-Driven Playbooks by the AX-perts at CustomerGauge
Cary T. Self
Global VP of Education and ServicesJanis Donnelly
Customer Success DirectorMatt Champion
Global Head of Sales EngineeringJúlia Domingues
Implementation Specialist -
10:10AM EST / 4:10PM CET
From Yarn Frames and Thumbtacks to Transcendent Account Experiences With Sutherland
Dan Lang
Senior Vice President -
10:25AM EST / 4:25PM CET
BREAK
-
10:30AM EST / 4:30PM CET
Defining What 'Good' Looks Like In CX With CPG Experience Council
Nigel Tordoff
Chairman of CPG Experience Council -
10:45AM EST / 4:45PM CET
Fred Reichheld: The Future of NPS is Earned Growth
Fred Reichheld
Creator of Net Promoter Score -
11:00AM EST / 5:00PM CET
Closing Remarks
Adam Dorrell
CEO & Co-Founder, CustomerGaugeCamilla Scholten
COO & Co-Founder, CustomerGauge -
11:15AM EST / 5:15PM CET
Customers-Only! Academy Live Training
CustomerGauge Education Team
You're in good company...
Previous Pilot Successes
Coca-Cola Bottlers Japan Inc
Coca-Cola HBC
Abin Bev
Heineken
Real-Time Customer Insights From Here on Out
Let's Start Your Customer Experience Journey
Everything You Need to Know
Frequently Asked Questions
How Long Is a CustomerGauge Pilot?
The CustomerGauge pilot program typically takes place between 30 and 60 days but can vary depending on your business's capabilities.
What Type of Surveys Are Used?
Our best practice for pilot programs is to use a branded relationship survey with CPG industry driver questions.
How Many Languages Can I Use?
For a pilot, you have the option to send surveys out in 2 different languages.
How Many Markets Can I Cover?
For a pilot, you have the option to send surveys out to 2 different markets.
How Many BDRs Can I Have on the Pilot?
You have the opportunity to add up to 100 Account Managers, or Business Development Representatives.
Do I Have to Upload Revenue?
Yes, it is a best practice that we recommend to all pilots that revenue should be integrated into your experience data.
Do I Need Customer Data Upfront?
No, you do not need to have customer data readily available. For example, Cola-Cola Japan Bottlers did not have any data and we collected emails using their frontline team.
"I loved every minute of it. My head is bursting with new ideas to bring back into my daily job."
Björn Kats
TNA Solutions
"What a professional and motivating event with the participation of CX leaders across industries. Loved it!"
Christiane Laframboise
Sutherland Global
"Monetize was a genuinely engaging environment of like-minded people sharing their experiences, concerns, and challenges in an open and constructive manner. I would be very surprised if anyone did not have a head and notebook full of ideas, new contacts, and most importantly energy to take back to their business and customers."
Bill Main
Getronics NV
"It was again fantastic. Monetize is my favorite CX event!"
Sigrid Van Duffel
Wolters Kluwer
"Inspiring event with real B2B stories. Learned a lot and will for sure use this in our business at Heineken."
Stefan Visser
Heineken