Account Experience Awards
Every year CustomerGauge celebrates the upper-echelon of B2B Customer Experience programs and this year's awards are stacked with amazing brands delivering exceptional experiences for their customers!
THE FIFTH ANNUAL
The Fifth Annual Account Experience Awards
Competition is fierce across every category, from Response Rate to Close the Loop, and the anticipation is building. The Annual Account Experience (AX) Awards celebrate the world’s most advanced B2B CX programs, recognizing organizations that truly excel in driving measurable customer impact. And the best part? You don’t need to be a CustomerGauge customer to join us! This year’s AX Awards is open to the public via Zoom on Thursday, October 30th — so secure your spot today and see firsthand what world-class Customer Experience looks like in action.
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About the Awards
Introducing the AX Award Categories
The Account Experience Awards recognize outstanding customer achievements across four key categories. These awards honor those who have excelled in driving impactful results through effective feedback, loyalty strategies, and digital transformation efforts.
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Revenue Coverage
Description:
Our Revenue Coverage Award goes to the companies who prioritize their total revenue coverage—i.e. the % of total revenue they survey. This allows them to get a holistic view of account health from a revenue standpoint.
Account Response Rate
Description:
Our Account Response category goes to the companies exhibiting exceptional account response rates. This is one of, if not the, most critical elements of a successful B2B Account Experience Program. If your customers are not willing to respond and give feedback, they're likely 'silent detractors' and the revenue in your business may be at risk.
Close the Loop
Description:
Our Close the Loop Award celebrates companies who not only prioritize collecting customer feedback but ACT on the feedback in a timely manner. This category is for the elite operators with most of our winners clocking in sub 48hr average close the loop times!
Culture Champion
Description:
The Culture Champion Award recognizes a company whose commitment to Account Experience excellence starts from within. This award highlights teams that foster a culture of continuous learning, fully embrace CustomerGauge Academy, and dedicate themselves to training their entire organization in best-in-class AX practices.
Best In Class
Description:
Our Best in Class Award goes to the single program that scores highest across all major award categories. The winners of this award can rest assured that they have the best B2B Customer Experience program on the planet!
What's New This Year
Self-Nominations
In addition to our core awards based on CustomerGauge data, we’re introducing an all-new Self-Nomination segment for both team and individual achievements. This category allows our customers to spotlight their own hard work, innovation, and measurable results.
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AI Innovator of the Year Team Award
Description:
The AI Innovator of the Year award honors an individual who is redefining customer experience through the strategic use of advanced AI tools within CustomerGauge. This leader demonstrates how intelligent technology can amplify insights, optimize processes, and unlock new opportunities for customer engagement.
The Transformers Team Award
Description:
This award celebrates teams that have achieved true AX transformation. These organizations have leveraged CustomerGauge to make outcomes more predictable, goals more achievable, and systems fully integrated, turning complex processes into seamless experiences that drive measurable results.
Culture Creators Team Award
Description:
The Culture Creators Award recognizes teams that are boosting efficiency and impact through automation and AI, freeing up time to focus on meaningful, high-touch interactions with customers. These organizations demonstrate that smart technology, paired with strong culture, enables deeper engagement and better outcomes.
Experience Leader of the Year
Description:
Experience Leader of the Year honors an exceptional leader who combines adaptability, productivity, and strategic execution. By leveraging CustomerGauge insights, they drive meaningful action, consistently achieve goals, and inspire their teams to elevate the customer experience across the organization.
CustomerGauge Specialist Award
Description:
This award recognizes an individual who maximizes the full capabilities of CustomerGauge. From saving time to generating actionable insights, their expertise drives proactive engagement, customer loyalty, expansion, and sustained success, demonstrating the impact of a true CX champion.
AX Awards Through the Years
Take a look back at previous AX Award winners!
FAQs
Answers to Your Burning Account Experience Award Questions!
Is This Event in Person?
No, this year's awards will be held via Zoom. Please use the form above to sign up and reserve your seat.
Will We Receive a Recording of the Award Ceremony?
Yes, if you sign up to attend the award show, you will receive the recording via email shortly afterwards.
Do I Have to Be a CustomerGauge Customer to Attend the Award Ceremony?
No! The award ceremony is open to the general public. Each award ceremony we cover the categories and give a few minutes of insight into why brands should focus on these particular metrics. So, not only will you see who wins, but you'll also learn a thing or two!