Don't Let Guesswork Drive Your Customer Experience Strategy
Successful customer experience programs aren’t built on guesswork. Understanding whether a customer is coming back (or is lost to churn) in addition to the experience pre- and post-purchase is vital to increasing retention and achieving sustainable growth. This starts with mastering the omni-channel customer journey.
In this eBook, you'll learn how the Net Promoter System® can help your company take control and make sense of the customer journey and experience.
Specifically, you'll find:
- Instructions on customer journey mapping, as well as a full customer journey example: Awareness, Research, Purchase, Delivery & Returns, and Feedback
- When to use relationship vs. transactional surveys within the customer journey
- How to utilize a Net Promoter program to transform your customer experience
- And much more!
